BSNL subscribers can make a video call to 51010 to watch Live TV and an exciting assortment of videos at Rs. 2/- per minute only.
What sets this service apart is its no frills attached features. The user doesn’t have to download any application, access any portal, activate any special service and most importantly won’t be paying any data usage or download charges. All that is needed is a handset with video calling facility and a BSNL 3G connection.
After subscribers make a video call to 51010, they will be greeted by a menu which can be operated through the phone keypad. The user can then choose Live TV and watch popular channels like Aaj Tak, Star News etc or videos from different genres like music videos, Comedy clips, sports, kids, devotional and health & fitness.
Subscribers can also dial 5101000 and choose from the various subscription packs. Users can choose to pay Rs. 25 for 15 minutes of usage with a validity of 7 days or can go the long haul by paying Rs. 299 with unlimited usage for 30 days.
Shri Sachin Pilot, Hon’ble Minister of State for Communication and Information Technology inaugurated three new Value Added Services “Dial-a-Video” for 3G mobile customers of BSNL across the country at Chandigarh on 10 April, 2011. Speaking on the occasion Sh. S.S. Sirohi, Chief General Manager Telecom, Punjab Circle elaborated on the benefits of these services to the customers and their potential of generating huge revenues for BSNL. These ‘first of its kind’ services in entertainment are targeted at youth and professional segment of the market.
BSNL is bringing these ‘state-of-art’ services in collaboration with its technology partners M/s PK Online. Mr. Sirohi expressed hope that with appropriate pricing, marketing and business development strategy BSNL may be able to generate revenues to the tune of Rs.200-300 crores from these premium services in next 2-3 years. In addition such services not only shall enhance BSNL brand image adding much needed youthfulness but also go a long way in boosting adoption and uptake of 3G services.