Karnataka State Tourism Development Corporation- Dasara Campaign Context: During the Dussehra festival, KSTDC, along with Alliance Air, started budget flights from Bengaluru to Mysuru, with costs starting from INR 999. This campaign was to be promoted through Digital. Insights: Mysuru Dasara is a world renowned festival and bring in domestic […]

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Pashmina Builders


Pashmina Builders – Media & Lead Context: To create awareness about Pashmina’s new projects and connect the interested buyers with Pashmina directly Insights: Buying a house is very sentimental and often requires a lot of persuation as well as frequent top of mind for a project to stand apart Impact […]

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Pan Bahar


Pan Bahar – Social Media Context: Brand with a loyal base faces the challenge to create reach and saliency with young demographic of India Insights: Social Media is the most effective media to reach the young consumers and register the rich brand saliency. Brand was simultaneously launching heavy TV Media […]

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Sparx Shoes


Sparx Shoe – Social Media Context:  Sparx, One of the brands under Relaxo Footwears wanted to create a separate identity in digital space and own the adventure and fitness space. They wanted to launch the Facebook page & Twitter handle by exploiting the opportunity of the ICC World Cup 2015 […]

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Jaypee Hotel


Jaypee Hotel – Social Media Context: Jaypee Hotels is one of the leading Hotel chains in the country at present, and wanted to create vibrant equity and connectedness for its premium properties Insights: Social Media was identified as a key channel for reaching out to the young families. Long weekend […]

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Toshiba India


Toshiba India – Digital Activation Context:  Toshiba India wanted to amplify association with Sachin Tendulkar and sync it with #WeareSachin 360 degree campaign. Digital was to be at the centre of this whole campaign Insights: Social Media was identified as key to solicit user generated content- Facebook app works as […]

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Toyota U Trust


Toyota U Trust – Media & Lead Context: Toyota India wanted to create brand awareness about their used car business “Toyota U” amongst the relevant consumers as well as create an instant interface for people to seek callback from their respective local dealers Insights: People look for trust while purchasing […]

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Integrated Branded Content in your marketing strategy

Video is everywhere today. From god to the ironing guy, everyone is watching. Say hello to SRK of youtube: His name is BB (aka Bhuvan Bham) and he is a youtube millionaire i.e someone who rakes in a million views on an average video published on youtube. According to EY […]

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