Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world’s largest full-time MBA program, doctoral programs, and many executive education programs.
- Targeted Channels : Professional Networking
- Relevance Based Targeting on Portals Frequented by TG
- WAP ads on High End devices used by the TG
- Awareness to Industry professionals on various courses being offered
- Campaign resulted in high CTRs ensuring Wide Reach to a Narrow TG
- High interests generated from campaigns
- Top Management from various large corporates registered for the course