April 7, 2014

Online Channel Cinecurry Records 51 Million Views In February, Sets A New Record

Cinecurry, a leading online video streaming channel, scored 51 million views in February, the highest in last three years of its operations in the online video streaming space in India.

Cinecurry, promoted by the Gurgaon-based digital video and mobile VAS services company PK Online, has been a YouTube partner since August, 2010 and has garnered over 765 million views till date.

Feb 2014 was a record month for PK Online with 51million views of Cinecurry channel including 2.5 million on a single day. Cinecurry is a popular channel on DailyMotion and Hello TV as well.

Cinecurry is an entertainment brand offering content related to Indian Movies, movie reviews, celebrity updates and short films.

PK Online has expanded its offerings to cater to various tastes by launching 13 more channels. The most popular ones being: , Cinecurry Tamil, Cinecurry Kannada, Divine Blessings, Cinecurry Hollywood, Cinecurry Lifestyle and Cinecurry Music. Subscriber base is over 4 lakhs.

The videos on the Cinecurry network have received over 4 lakh Likes with over 1 Lakh comments. Videos have been shared over 1.5 Lakh times and also been added as favourites over 3 Lakh times.

“The online video streaming market is growing at a phenomenal rate in India as viewers shift to mobile phones and tablets for video streaming. Our flagship channel Cinecurry is one of the most viewed channels online, and with our studio churning out original content, we expect viewership to grow further,” Viraj Malik, Founder and Chief Executive Officer at PK Online said.

The digital advertising market in India grew by 39% to Rs 3,000 crore, or about $600 mln, in 2013, and would grow by 37% in 2014 to reach Rs 4,120 crore, according to a KPMG FICCI report on the media and entertainment sector in India.

“Be it Friday Movie Reviews, Monday Box Office Reports or Wednesday Weekly News Digest – Cinecurry editors offer something fresh to its viewers every day. Keeping in sync with the Awards season, we recently launched the first ever movie awards on YouTube called Cinecurry Movie Awards. Votes were collected on YouTube, Facebook and a couple of Chat apps” Cauvery Adiga Vice Presidents, Operations, PK Online said.

Going forward, PK Online is looking to promote independent content producers and help monetize their content across various channels in digital medium. Content owners can benefit from the team expertise in managing channels, vast subscriber base across channels, Social Media promotions and transparent revenue sharing model.

“We are associated with various Short Film festivals to promote and encourage independent producers. We also plan to work with production houses to promote their upcoming releases. Cinecurry has a reach of over 10 million audience base across Web and Mobile. We have the technology capability to quickly roll out innovative formats to engage audience. Interactive Contests and Polls can help audience connect with the Movie even before its theatrical release,” Malik added.

Most viewers of Cinecurry are males between the age group of 25-34. Besides India, we have viewers are from the United States, United Kingdom, United Arab Emirates, Thailand and Malaysia. 32% of total views have come from mobile devices. An average viewer of Cinecurry videos watches a video for over 4 minutes

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