May 2, 2014

PK Online promotes Cauvery Adiga as COO

With more than two decades of industry experience, Cauvery Adiga has been associated with PK Online since its inception in 2007.

Percept Knorigin Online or PK Online has promoted Cauvery Adiga as chief operating officer since April. It is a new media company incubated by Percept and Viraj Malik, MD and CEO, PK Online, in 2007.

Cauvery Adiga Adiga is the co-founder of PK Online and over the past six years has handled multiple roles from HR to product development. She has played an important role in creating the foundation of the PK Online business.

As COO, she will handle the overall responsibility for content revenues, development of content and telco partnerships, and also provide strategic direction, creating opportunities for integration with a variety of distribution and content partners.

Adiga says, “The start-ups I have worked with have done wonderfully well and are thriving in their respective domains. It is a joy to see the associated teams growing, both professionally and personally. This new designation is an indication that as an organisation, we are moving from a pure start up stage to the next level of growth. My key focus going forward would be on creating an engaging video destination for first time internet users on mobile.”

Adiga comes with a rich experience of more than two decades, primarily in start ups. She has been associated with Percept Knorigin since 2008 and has worked in different roles. She was instrumental in setting up two offshore development centres, one for a US-based supply chain product company and the other for a Dubai-based bank.

She was also associated with AT&T’s Remote Infrastructure Management offshore centre – USi.

PK Online creates products and services, which simplify digital content consumption for end users through multi-screen platforms for distributing and monetising rich content through subscription and advertising.

It has been an early mover in the digital advertising and video space with products like Ad Chakra and Hello TV reaching out to more than 20 million internet users on a monthly basis. Its Hello TV platform also has the unique distinction of having more than 30-curated ad-free content channels, apart from more than 100 broadcast channels and thousands of VOD content.

It also runs a variety of ad supported content channels like Cinecurry on popular platforms like YouTube and its viewership falls in the Top 10 players in the Indian market.

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