‘Hello TV’ – a premium mobile TV service launched on February 2010 by PK Online has reached a cumulative subscriber number of 5 Lakhs including both 3G and non3G users in the year 2011.
Unlike other mobile TV services, this service is accessible from the native browsers of the phones, thereby making it reach all feature phones which can play streaming media and making it accessible to 90 percent of the multimedia handsets in the market. ‘Hello TV’ currently provides 120+ live TV channels across BSNL Network on a ‘paid’ basis. ‘Hello TV’ provides a wide variety of regional and national channels, Aaj Tak, B4U, Sun, Udaya, Gemini, Star News, Zoom, Times Now, UTV, CNN-IBN, ETV, TV9 etc. being some of the popular ones.
Commenting on this achievement, Viraj Malik, CEO and Managing Director, PK Online, said,”The company is now in the process of rolling out ‘Hello TV’ services for data card and Ipad users. Our focus is to make the service user friendly and cost effective for end users. We feel that TV is one application which can drive adoption of data in the country and the growth for all operators is heavily dependent on data.”
“BSNL has seen data volumes grow many fold after the launch of multimedia services on the network which includes TV, movies, audio and video downloads. Our endeavour is to position BSNL as a premium and cost effective provider of services like mobile TV and movies and create usage for our data services. BSNL at present has separate data tariffs for streaming services”, said NK Yadav, PGM VAS, BSNL during a recently held VAS India conference in Mumbai.
‘Hello TV’ service is available on BSNLlive which is the default destination for GPRS users in BSNL. For 3G users, the service is also available on a nation-wide short code, whereby a user can just make a video call and access live TV service. Service is slated to be launched on three more operators in the coming month.